Typography image prompts

A close-up, eye-level shot of a single, well-preserved cork standing upright amidst a bed of used wine corks lying flat. The central cork has the phrase 'LIFE IS TOO SHORT TO DRINK BAD WINE' engraved clearly on its side. The surrounding corks display varied natural textures, some with faint wine stains or winery logos. The lighting is warm and diffused, creating a shallow depth of field that keeps the central cork in sharp focus. Photorealistic. Composition optimized for a 1:1 aspect ratio.

An intricate and mainly black, white, yellow and green, (two contrasting, extra colors for details), graffiti-style poster featuring various elements, such as 31 anime characters, symbols of urban culture, and dynamic expressions, focusing on minimalistic Anime faces, the letter 'YAZ' inside a large circle, beer, smoke, is part of the image. the word 'yxzl0ne' is hidden Composition optimized for a 21:9 aspect ratio.

A minimalist design of the word "Barni" formd by a single piece of red rope against a white background. The rope twists and bends intricately to create the letterforms without breaks. The negative space within the loops helps define the letters. The design symbolizes connection and strength. The composition is simple yet detailed. The overall aesthetic is elegant, meaningful, and creatively brilliant, offering a unique interpretation of love through the art of knots. Composition optimized for a 1:1 aspect ratio.

render, vector illustration, lettering "وفى الصلواتِ مفترجُ ُ و فيها النورُ و المَدَدُ و كلُّ " محمدٍ " نورُ ُ وكلُّ "محمدٍ " سَعْدُ الإمام.عبدالله/ صلاح الدين القوصى..Badra.. " in a glowing neon cursive font on a solid black background, colorful gradient, creates an atmosphere of creativity and energy, text is illuminated by a soft glow, simple lines and minimalism, high-quality --raw Composition optimized for a 9:16 aspect ratio.

Photorrealistic electro music album cover, perfect cubes, hyper details abstract dancing girl, colorful, neon halos, perfect hoovering legs, hyper details, dynamic light, cinematic, hyper realism, octane render,, hyper detail, duo tone, depth of field, bokeh. vibrant. soft light. Semitransparent ethereal letter with artist name at the bottom: GariBitz. Semitransparent floating at the top 3D letters with halo light emanating and cascading and fading down: Dancing Under The Moonlight. Composition optimized for a 2:3 aspect ratio.

(underwater scenery:1.3), luminous fish, Fish glowing in red and blue, hyper emotional, 32k UHD resolution, depth of field, style expressive, epic background, natural, full shot, dynamic light,, uhd, ultra realistic photo, realistic photography, professional photography, epic underwater lighting, cinematic view, (cinematic angle:1.2),,,,, add hidden word "Risk" Composition optimized for a 1:1 aspect ratio.

"Avoid cluttering the logo design with unnecessary elements or additional letters. The logo should only feature the Greek letter 'T V' (TV) in a clean and sleek font. Any additional design elements or letters may detract from the simplicity and professionalism of the logo. Keep it minimalistic and in to make a strong impact in the digital marketing industry. Remember that the use of the Greek letter B S is what makes the logo unique and elegant." Composition optimized for a 1:1 aspect ratio.

Clean typographic poster with the phrase "GRAPHIC DESIGN ADDICT" in English, styled with Arabic calligraphy influence, smooth flowing curves, bold thick strokes, high contrast lettering, modern Arabic-inspired typography but fully English letters, no icons, no illustrations, no extra elements, centered composition, black background, solid white text only, minimal, professional, vector style,, sharp edges Composition optimized for a 2:3 aspect ratio.

A typography art portrait of [kld1] side profile face looking left. The entire image including hair, beard, and facial features is formed solely by the repeating text "[Egyption Arabic Man]" written in elegant swirling white calligraphy script. The text follows the contours of the face. Solid deep dark green background. High contrast, vector art style.In the top left corner, a clean logo text reads: "KR Khaled Ragab".. --ar. Composition optimized for a 1:1 aspect ratio.

“A 3D rendering of the letter 'D-Max' in a professional, modern style. The letter is bold and sculpted from a smooth metallic material with soft lighting and realistic shadows. The surface has subtle reflections, as if made from brushed steel or chrome. The background is clean and minimal, either white or gradient gray, to emphasize the letterform. The perspective is slightly angled to show depth and volume. High-resolution, hyper-realistic, suitable for branding or graphic design showcase.” Composition optimized for a 1:1 aspect ratio.

score_9, score_8_up, score_7_up, rating_safe, (photorealistic:1.4), 1girl, solo, looking_at_viewer, elegant woman, dark hair, wearing a sleeveless white blazer over a dark blue base layer, (intricate white calligraphy glowing tattoos on face and neck:1.2), (left arm made of translucent deep blue glass with embedded gold leaf flakes:1.4), glowing white energy swirls on arm, studio lighting, clean gray background, minimalist aesthetic,,, hyper-detailed. Composition optimized for a 1:1 aspect ratio.

absurdres, highres,, (1girl:1.3), BREAK, Beastmaster, animal companions, animal communication, empathy, wildlife mastery, feral instincts, animalistic combat BREAK, minimalistic approach, clean lines, simplified shapes, flat colors, geometric design, modern aesthetic, uncluttered composition BREAK, lettering art, creative typography, hand-drawn fonts, expressive styles, intricate details, visual communication, unique design Composition optimized for a 1:1 aspect ratio.

A 3D metallic chrome text logo that says "GHASEM", designed in a fluid, molten style with reflective golden-orange surfaces. The letters have a glossy, liquid metal appearance with highlights and shiny edges. Background is a smooth gradient transitioning from deep black at the top to vibrant orange at the bottom, creating contrast and depth. reflections, glowing metallic texture, modern graphic design, bold futuristic typography. Composition optimized for a 1:1 aspect ratio.

A 3D metallic chrome text logo that says "ShaRich", designed in a fluid, molten style with reflective golden-orange surfaces. The letters have a glossy, liquid metal appearance with highlights and shiny edges. Background is a smooth gradient transitioning from deep black at the top to vibrant orange at the bottom, creating contrast and depth. reflections, glowing metallic texture, modern graphic design, bold futuristic typography. Composition optimized for a 1:1 aspect ratio.

A sleek and modern logo design for a cosmetics company, featuring a stylized geometric icon with sharp angular edges symbolizing cosmetics. The color scheme is black and white. The typography is clean and sans-serif, with the company name placed below the icon in bold, uppercase letters. The company name is "KOKO SARANG" The overall style is minimalistic, with (flat design principles), emphasizing symmetry, clean lines, and a sense of dynamic motion. Designed for versatility across digital and print mediums. Composition optimized for a 1:1 aspect ratio.

A typography art portrait of [RONALDO] side profile face looking left. The entire image including hair, beard, and facial features is formed solely by the repeating text "[PORTUGAL GPTHIVE]" written in elegant swirling white calligraphy script. The text follows the contours of the face. Solid deep dark green background. High contrast, vector art style.In the top left corner, a clean logo text reads: "GPTHIVE".. --ar. 1080x1080" Composition optimized for a 1:1 aspect ratio.

Photorealistic close-up portrait of a Black male artist, face and features entirely composed from a mosaic of newspaper and magazine clippings, cut-out letters, and torn paper arranged in a collage reminiscent of classic ransom notes, irregular and overlapping edges forming a cohesive portrait, cinematic soft lighting, subtle neon highlights, introspective nocturnal urban vibe, stylized like modern synth-pop musicians, textured layers, detailed facial features emerging from the collage, dramatic shadows, --q 2 Composition optimized for a 3:4 aspect ratio.

Create a vintage poster illustration of Berlin, rendered in a retro engraved drawing style with fine ink lines, cross-hatching, and delicate shading on a subtly textured paper background. Include the city name as stylized text, designed in classic serif or hand-lettered typography that harmonizes with the illustration. Use a muted palette of teal, ochre, coral, olive green, and warm beige. The overall mood should evoke nostalgia and elegance like an antique illustrated postcard rediscovered in an old travel journal. Composition optimized for a 2:3 aspect ratio.

A minimalist design of the word "PROMPTHERO" formed by a single piece of red rope against a white background. The rope twists and bends intricately to create the letterforms without breaks. The negative space within the loops helps define the letters. The design symbolizes connection and strength. The composition is simple yet detailed. The overall aesthetic is elegant, meaningful, and creatively brilliant, offering a unique interpretation of love through the art of knots. Composition optimized for a 1:1 aspect ratio.

STYLE: “A fusion of Lee Friedlander, David Carson, and glitch art, where a disorienting photographic composition blends with fragmented typography, characterized by deliberate digital distortion, static noise textures, and abrupt tonal shifts. The technique preserves the original subject while applying an aesthetic of disrupting communication through strategic visual interference.” Vietnamese woman from the 1950s, large brown eyes, tan lines, pin-up style, direct and intense gaze, full-length silhouette, summer outfit on a Honda in Rome Composition optimized for a 1:1 aspect ratio.

"A hyper-realistic birthday background for a girl named 'Shamousa'. The scene features a beautiful, delicious multi-layered cake in the center with elegant candles. Surrounding the cake are vibrant, high-quality pink and white roses, delicate baby's breath flowers, and golden fairy lights. In the center, in beautiful, elegant, and clear Arabic calligraphy, the name 'Shamousa' is written in gold. The atmosphere is warm, festive, and luxurious with soft bokeh lighting in the background,, photorealistic style." Composition optimized for a 1:1 aspect ratio.

Create a clean, minimalist graphic featuring the phrase "Film Buff Forever" in a modern, elegant font. The design should be vector-based with, focusing on simplicity and clarity. Incorporate subtle cinematic elements like a thin film reel or a sleek clapperboard icon, maintaining a polished, professional aesthetic. The background should be solid or transparent, ensuring the design remains crisp and clean, ideal for high-quality prints on apparel or accessories. The overall feel should exude sophistication and a love for film, with a timeless, unforgettable look. Composition optimized for a 9:16 aspect ratio.

Kinetic Typography, Moving Text, Dynamic Forms, Narrative, Woman Holding a Book Opening, Flowing Pose, Spoken Word Music in Expressive Portrait Style, Layered Composition, Dynamic Detail and Text Rendering, Featured in Graphic Design Journal, Fine Art Kinetic Type, Typography Conceptual Art, Shifting Light and Dynamic Text, Layered Light and Moving Text, Award Winning Kinetic Typography,, Typography and Motion, David Carson, Paula Scher, Neville Brody, Stefan Sagmeister, Marian Bantjes. Composition optimized for a 1:1 aspect ratio.

Calligraphic Typography, Expressive Letters, Bold Text, Powerful, blone Woman Holding a Pen Writing, Determined Pose, Spoken Word Music in Literary Portrait Style, Dynamic Composition, Intricate Detail and Calligraphic Rendering, Featured in Typographica, Fine Art Calligraphic Typography, Graphic Design Conceptual Art, Strong Light and Dark Strokes, Direct Light and Calligraphic Shadows, Award Winning Calligraphy,, Ink on Paper, Brody Neuenschwander, Gemma O’Brien, Marian Bantjes, Jessica Hische, El Lissitzky. Composition optimized for a 1:1 aspect ratio.

*Luxury rap cover, "Sour Girl". A striking male rapper walking directly toward the camera in a dim parking garage, hands in pockets. He wears a black velvet tracksuit with a hood (hood down), white leather sneakers, and a chunky silver chain with an oversized letter "H" pendant (no earrings, no tattoos). His expression: sour, intense. The concrete wall behind is covered with Persian graffiti "دختر ترشیده" in elegant, twisted American calligraphy style. Lighting: low-angle cinematic, warm analog grain, motion blur on background, professional color grading. –ar 1:1 –v 6*

Calligraphic Typography, Expressive Letters, Bold Text, Powerful, blone Woman Holding a Pen Writing, Determined Pose, life of happiness comes with love in Literary Portrait Style, Dynamic Composition, Intricate Detail and Calligraphic Rendering, Featured in Typographica, Fine Art Calligraphic Typography, Graphic Design Conceptual Art, Strong Light and Dark Strokes, Direct Light and Calligraphic Shadows, Award Winning Calligraphy,, Ink on Paper, Brody Neuenschwander, Gemma O’Brien, Marian Bantjes, Jessica Hische, El Lissitzky. Composition optimized for a 1:1 aspect ratio.

A sleek white 3D rendering of the city’s name ‘CHICAGO’ should blend organically into the urban landscape or skyline. Use a dynamic camera angle and dramatic perspective for visual depth. Apply natural yet vibrant colors that reflect the city’s character — for example, warm/cool/neon/earthy tones depending on city. Employ studio lighting for sharp, high-detail contrast, and set the composition against a clean white background. The final image should resemble a professional DSLR photograph — crisp, high-resolution, and visually striking — merging realism with artistic flair. Composition optimized for a 16:9 aspect ratio.

T-shirt design reading “Professional Overthinker”, bold thick lettering, clean rounded sans-serif or slab-style font, strong weight for high readability, centered chest layout. 3D illustration, no gradients, no shadows, no textures. Optional simple brain icon above or beside the text, single-line or solid fill icon with thick outline, stylized not anatomical. Limited color palette (1–2 colors max), high contrast for print on demand platforms, transparent background, balanced spacing, timeless modern humor, screen-print and DTG friendly, commercial-ready apparel graphic, POD-safe design. Composition optimized for a 1:1 aspect ratio.

Create a cinematic graphic featuring the bold text "I LOVE MOVIES" on a clean, sharp white background. Use a modern, elegant font inspired by classic movie posters. Incorporate a fun and dynamic shape related to movies, such as a stylized popcorn bucket, a minimalist film reel, a clapperboard, or a strip of film that frames or interacts with the text. Keep the design sharp, clean, and uncluttered, with a polished look that evokes the magic and excitement of cinema. Ensure the layout is visually engaging and adaptable for products like apparel and accessories. Composition optimized for a 9:16 aspect ratio.

Pink astronaut helmet, stylized design, "I NEED SPACE" in large, bold, white, groovy font, on black background. Hand-drawn, graphic design style. Rounded, cartoonish forms. Soft, pastel pink color palette. Simple, clean lines. Minimalist composition. Bold text in uppercase, sits centrally within the helmet. Helmet features simple, rounded shapes, with detailed line work representing straps and details. Black accents on the helmet. Overall, a retro-futuristic, whimsical and simple graphic illustration. Pop art vibe. Focus on bold typography and color. Composition optimized for a 1:1 aspect ratio.

Create a cinematic graphic with the bold text "MOVIES LOVER" that immerses the viewer in the feeling of being at the movies. Use a modern, elegant font styled like classic movie posters, and incorporate elements like a spotlight effect, film reel details, or a clapperboard motif. Add subtle touches, such as a faint glow around the text or a gradient reminiscent of theater lighting. The design should evoke the magic of cinema, capturing the atmosphere of a movie night. Keep the background transparent for versatility, making the design suitable for apparel and accessories. Composition optimized for a 9:16 aspect ratio.

vintage patriotic t-shirt design, centered layout, Puerto Rican flag in the middle with blue triangle and white star on the left and red and white horizontal stripes, distressed vintage texture, bold retro typography, top text "MY GIRLFRIEND IS" in Bebas Neue style condensed font, large center text "PUERTO RICAN" in heavy Anton style bold font, bottom text "NOTHING SCARES ME" in Oswald bold style font, clean centered composition, patriotic humor design, slightly grunge worn effect, screen print vector style, high contrast, professional t-shirt graphic, transparent background, no mockup, no model Composition optimized for a 1:1 aspect ratio.

A stylized 3D chibi-style mature Muslim man (not a boy), with no visible facial features, leans confidently against bold three-dimensional text that spells out "AMINULLAH" in sleek wine and white colors (brand colors). He has short black hair, a playful smile (optional or implied), and wears a traditional Muslim outfit with a visible stripe or accent of blue in the design, paired with clean white sneakers. The scene is set against a rich blue background that enhances the cozy and vibrant atmosphere. The overall mood should be confident, mature, and modern. Composition optimized for a 1:1 aspect ratio.

Create a high-quality vector-style graphic featuring the phrase "Lights, Camera, Action" as the central theme. The typography should be bold and dynamic, reflecting the excitement and energy of filmmaking. Incorporate cinematic design elements such as a film reel, clapperboard, or spotlight to emphasize the movie-making process. Use sleek, modern lines and shapes to keep the design clean and visually striking. The graphic should be in PNG format with a transparent background, making it ideal for printing on T-shirts. The background should be adaptable to either white or black, depending on the T-shirt color. Composition optimized for a 9:16 aspect ratio.

A bright and cheerful digital illustration with a Mediterranean summer theme, featuring the phrase “LA DOLCE VITA” in bold, playful blue lettering. Above the text is an illustration of a whole orange and a sliced citrus fruit, and below are clusters of strawberries and blueberries in a matching blue outline style. At the bottom of the design, the handwritten phrase “Positano, Italia” is added in a charming cursive script. The entire composition is centered on a clean white background, giving it a fresh and vibrant look perfect for summer apparel, travel-themed prints, or fruity stickers. Sized 1024x1024 pixels. Composition optimized for a 1:1 aspect ratio.

A striking, high-contrast cinematic photo-style vertical collage that captures the essence of DUBAI- burj kahlifa. Each letter of 'DUBAI' is represented by a dynamic and vibrant scene, with different iconic landmarks and moments in time. The Burj kahlifa dominate the background, while smaller scenes like city, and people enjoying the city's fill the foreground. The overall mood is vibrant and exotic, with an emphasis on the city’ modernity. The typography is ornate and bold, making the collage a stunning visual representation of DUBAI, poster, vibrant, photo, typography, conceptual art, 3d render, cinematic, illustration. Composition optimized for a 9:16 aspect ratio.

minimalist graphic, bold capital letter "S" centered on a soft white background, within the shape of the "S" is a cutout image of Gyeongbokgung Palace, showing traditional Korean architecture with curved tiled rooftops, intricate wooden eaves and colorful decorative details, clear blue sky filling the negative space, seamless photo integration into the letterform, modern editorial layout, subtle ambient shadow under the letter, balance of geometry and heritage, vector graphic inspired, poster like aesthetic, high clarity --raw Composition optimized for a 9:16 aspect ratio.

Hyperrealistic oil painting of the name "@ndr€@$" as a striking modern typographic art piece, vibrant modern color palette with sharp contrasts, each character crafted with meticulous detail, the special characters (@, €, $) prominently featured with metallic gold and silver highlights that catch light, bold shadow work creating depth, against a deep gradient background transitioning from midnight blue to rich purple, paint strokes visible in the texture, gallery lighting casting subtle shadows, photorealistic quality, sharp focus, detail, professional studio photography, art by James Jean and Jeff Koons, Artstation trending Composition optimized for a 1:1 aspect ratio.

A striking, high-contrast cinematic photo-style vertical collage that captures the essence of Surakarta. Each letter of 'Surakarta' is represented by a dynamic and vibrant scene, with different iconic landmarks and moments in time. The Santa Monica Pier and Hollywood Sign dominate the background, while smaller scenes like bustling street life, yellow cabs, and people in various activities fill the foreground. The overall mood is energetic and lively, with an emphasis on the city's vibrant spirit. The typography is bold and eye-catching, making the collage a stunning visual representation of Surakarta., poster, vibrant, photo, typography, conceptual art, 3d render, cinematic, illustration Composition optimized for a 9:16 aspect ratio.

A striking, high-contrast cinematic photo-style vertical collage that captures the essence of Barcelona. Each letter of 'Barcelona' is represented by a dynamic and vibrant scene, with different iconic landmarks and moments in time. The Sagrada Familia and Park Güell dominate the background, while smaller scenes like busy beaches, tapas bars, and people enjoying the city's vibrant culture fill the foreground. The overall mood is artistic and energetic, with an emphasis on the city’s unique architectural spirit. The typography is bold and stylized, making the collage a stunning visual representation of Barcelona., poster, vibrant, photo, typography, conceptual art, 3d render, cinematic, illustration. Composition optimized for a 9:16 aspect ratio.

A striking, high-contrast cinematic photo-style vertical collage that captures the essence of Los Angeles. Each letter of 'New York' is represented by a dynamic and vibrant scene, with different iconic landmarks and moments in time. The Santa Monica Pier and Hollywood Sign dominate the background, while smaller scenes like bustling street life, yellow cabs, and people in various activities fill the foreground. The overall mood is energetic and lively, with an emphasis on the city's vibrant spirit. The typography is bold and eye-catching, making the collage a stunning visual representation of Los Angeles., poster, vibrant, photo, typography, conceptual art, 3d render, cinematic, illustration Composition optimized for a 9:16 aspect ratio.

A logo design featuring the words "eMedica" in a stylized font. The letter "e" is a stylized, curved, yellow-orange circle with a light orange outline. The letters "Medica" are in a muted, lavender-purple color. Below the main logo, the words "Excellence in medical education" are displayed in a similar muted orange-tan color. The design uses a combination of bold and soft curves, creating a visually engaging layout. The overall color palette is soft and balanced, with a focus on warm-toned oranges and muted purples. The image has a flat, graphic design aesthetic, lacking any significant shading or depth. The composition is centered, with text elements positioned to create a clear visual hierarchy. Composition optimized for a 1:1 aspect ratio.

A modern and professional logo for 'TecnoSharing', featuring an icon of a hand symbol, representing sharing. The hand should be stylized in a sleek, minimalistic way, with smooth curves and a clean design, conveying a sense of digital technology and cooperation. The company name 'TecnoSharing' should be in a more sophisticated, custom-designed font with modern, elegant letterforms, incorporating slight tech-inspired details, such as angular edges or subtle geometric shapes. The color scheme should be entirely white, with the icon and the text standing out clearly against a simple, clean background. The logo should look polished, professional, and tech-focused. Composition optimized for a 1:1 aspect ratio.

A striking, high-contrast cinematic photo-style vertical collage that captures the essence of "Blankenberge". Each letter of 'Blankenberge' is represented by a dynamic and vibrant scene, with different iconic landmarks and moments in time. The "Blankenberge Pier" and Blankenberge Sign dominate the background, while smaller scenes like bustling street life, and people in various activities fill the foreground. The overall mood is energetic and lively, with an emphasis on the city's vibrant spirit. The typography is bold and eye-catching, making the collage a stunning visual representation of "Blankenberge", poster, vibrant, photo, typography, conceptual art, 3d render, cinematic, illustration Composition optimized for a 9:16 aspect ratio.

Create a cinematic graphic featuring the bold text "I LOVE MOVIES" on a clean, sharp white background, specifically designed for T-shirts. Use a modern, elegant font inspired by classic movie posters, with a sleek and polished appearance that will stand out on apparel. Incorporate dynamic movie-related shapes such as a stylized popcorn bucket, minimalist film reel, clapperboard, or a strip of film that interacts with or frames the text. Keep the design sharp, clean, and uncluttered to ensure it looks great on fabric, while still capturing the excitement and magic of cinema. The overall aesthetic should be visually engaging, appealing to movie lovers, and easily adaptable for various T-shirt styles and sizes. Composition optimized for a 9:16 aspect ratio.

A high-impact Telegram post with the text "ATTENTION!": the background is a vibrant and intense gradient of red and orange, with a subtle radial burst effect emanating from the center. The word "ATTENTION!" is placed prominently in the center in a bold, sans-serif font with a metallic finish, slightly tilted for added dynamism. Surrounding the text, there are subtle, glowing lines and digital glitch effects, creating a sense of urgency and importance. The overall style is modern and eye-catching, perfect for grabbing attention on social media. --sref 27072021 --personalize 4dlozo7 Composition optimized for a 9:16 aspect ratio.

REMOVE THE MAN and just show the wall in colorful 3d graffiti the words "MKAOS" are exploding letters jumping off the wall,off the wall with cracks around the wall and the colors splashing exploding everywhere,there are little fires on the ground and flaming debris falling as the scene should look like a warzone,graffiti on the eroded old wall reads "MKAOS" with CRACKS AND CHUNKS of the wall missing. NO CHARACTER. Cinematic lighting with dramatic contrast,hyperrealism,8k resolution,rendered in Unreal Engine 5 with acrylic textures.High contrast,polychromatic colors,ultra-detailed,ultra-quality,CGSociety aesthetic.cinematic,3d illustration,with High contrast,colorful polychromatic,ultra-detailed,ultra-quality,CGSociety Composition optimized for a 1:1 aspect ratio.

A striking, high-contrast cinematic photo-style vertical collage that captures the essence of Istanbul. Each letter of 'Istanbul' is represented by a dynamic and vibrant scene, with different iconic landmarks and moments in time. The Hagia Sophia and the Blue Mosque dominate the background, while smaller scenes like bustling bazaars, the Bosphorus Strait, and people in traditional dress fill the foreground. The overall mood is historic and vibrant, with an emphasis on the city's unique cultural blend. The typography is ornate and elegant, making the collage a stunning visual representation of Istanbul., poster, vibrant, photo, typography, conceptual art, 3d render, cinematic, illustration. Composition optimized for a 9:16 aspect ratio.